Articles

Ariel Telpaz, Ryan Webb, and Dino J. Levy. Using EEG to Predict Consumers' Future Choices

It is now established that neural imaging technology can predict preferences over consumer products. However the applicability of this method to consumer marketing research remains in question, partly because of the expense required. In this article, we demonstrate that neural measurements made with a relatively low-cost and widely available measurement method — Electroencephalogram (EEG) — can predict future choices over consumer products. In our experiment, subjects viewed individual ...

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Friederike Niehoff. Advertising 2.0 - How To Boost Ad Effectiveness Using Environmental Targeting

Neuromarketing Principle:  Mobile advertising has a higher purchase likelihood if it targets an audience in the hyper-contextual dimension of a crowded environment, as crowding makes the audience turning inwards to their mobile phones and more attentive and susceptible to ads. Application:  Consider times and locations related to physical crowdedness, for example trains during rush hour, use this information to send targeted mobile ads and thus make them more effective.   ...

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Rei Ryou. The Eye-Tracking Evaluation of Outdoor Advertising on Highways

Korea Out of Home Advertising Center is a government-affiliated organization that promotes the government’s finance income by selling outdoor advertising authorization along the highways. The government owns all rights on outdoor advertising and helps manage its size and revenues through regulations. The center experiences conflicts in commercial rate levels with the advertising business operators because the basis used to divide the areas was unclear. Korea Out of Home Advertising Center ...

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Shanelle Mullin. How Habits Are Sabotaging Your Conversions (and How to Fix It)

You’re familiar with the phrase, “A creature of habit.” Yet, as we strive to disrupt industries, take out the competition and launch innovative new products, we forget the power of habit. Think about what dish soap is sitting by your sink or under the counter. When is the last time you put serious thought into what dish soap to buy? What about your toothbrush? Toothpaste? We buy the dish soap we buy out of habit. Of course, habits aren’t only affecting the promotio...

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Peter A. Corning. Synergy And Self-Organization In The Evolution Of Complex Systems

Synergy of various kinds has played a significant creative role in evolution; it has been a prodigious source of evolutionary novelty. Elsewhere it has been proposed that the functional (selective) advantages associated with various forms of synergistic phenomena have been an important cause of the "progressive" evolution of complex systems over time. Underlying the many specific steps in the complexification process, a common functional principle has been operative. Recent mathematical modellin...

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Geoffrey M. Hodgson. The Eclipse of the Uncertainty Concept in Mainstream Economics

This paper examines the decline in use of the Knight-Keynes uncertainty concept in mainstream economics. Using electronic archives, it shows that the frequency of its appearance in leading journals of economics has fallen rapidly from the 1950s. As well as to the declining popularity of Keynesian ideas since about 1970, the decrease in this use of the uncertainty concept is additionally related to the increasing mathematical formalization of economics and to the prevalence of a positivist emphas...

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