International Conference on Marketing & Consumer Behavior. May 17, 2013 – May 18, 2013

Groups of consumers have been the main focus of marketing activity. As an example, the basic idea behind segmentation, one of the most important marketing processes, is that consumers are not all alike. They have different characteristics and lifestyles, which calls for the need to group them (and the market they represent for a respective good) in homogeneous segments so that marketing actions can be better targeted and obtain more effective results. We may call this type of marketing, market-c...  


Kevin Werbach's Gamification at Coursera. April 1, 2013

Gamification is the application of digital game design techniques to non-game problems, such as business and social impact challenges. Video games are the dominant entertainment form of our time because they are powerful tools for motivating behavior. Effective games leverage both psychology and technology, in ways that can be applied outside the immersive environments of games themselves. Gamification as a business practice has exploded over the past two years. Organizations are applying it in ...  

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