Designing Decisions – Training in Choice Architecture – Psychology of Choice. October 3, 2013 – October 4, 2013

09.09.2013
Designing Decisions – Training in Choice Architecture – Psychology of Choice. October 3, 2013 – October 4, 2013

How to significantly influence the choices people make? Choice architecture represents the intentional design of a choice environment aimed at guiding choice towards one particular option. Choice sets or environments are often encountered in daily life and some simple examples are: the service packages that a telecommunications or insurance company offers, the restaurant menu, the products displayed in an online shop, the products included in a sales catalogue and the types of accounts that can be created on a professional social network. Ticket Price: Early Bird Registration Discount: Registration after September 1st € 495,=*, before September 1st € 445,=*. Ask for special rates for group registration (starting 3 persons).

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