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Diana Derval. The Right Sensory Mix: Targeting Consumer Product Development Scientifically

This book about explains how yo predict customer's behavior and what actions should be taken in order to boost sales. The American Marketing Association Foundation included this book into the list of the best marketing books in 2011.


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Aradhna Krishna. Sensory Marketing: Research on the Sensuality of Products

Aradhna is explaining the special interest of sensory marketing and the possibilities of using its main aspects in practice, while the ways of communication, such as touch, smell, look, taste and sound, of each product have a great impact on buyers' choices. Creating right emotions and memories can increase product's performance. This book may be useful not only for further research, but also for practical use.  


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Aradhna Krishna. Customer Sense: How the 5 Senses Influence Buying Behavior

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.


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Andrés Perea. Epistemic Game Theory: Reasoning and Choice

In everyday life we must often reach decisions while knowing that the outcome will not only depend on our own choice, but also on the choices of others. These situations are the focus of epistemic game theory. Unlike classical game theory, it explores how people may reason about their opponents before they make their final choice in a game. Packed with examples and practical problems based on stories from everyday life, this is the first textbook to explain the principles of epistemic game theory. Each chapter is dedicated to one particular, natural way of reasoning.

The book then shows how each of these ways of reasoning will affect the final choices that can rationally be made and how these choices can be found by iterative procedures. Moreover, it does so in a way that uses elementary mathematics and does not presuppose any previous knowledge of game theory.


Marc J. Epstein, John Elkington, Herman B Leonard. Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social, Environmental and Economic Impacts (Business)

In recent years, corporations of all sizes and orientations have become more sensitive to social issues and stakeholder concerns, and they are collectively striving to become better corporate citizens (in some cases, urged on by shareholder pressure or government regulations). The best practices in corporate sustainability are no longer the exclusive domain of companies like Ben & Jerry's or Body Shop as they were a decade ago; now, large, multi-national companies like G.E. and Wal-Mart are leading the way with significant financial and organizational commitments to social and environmental issues.

To help managers and academics keep their eye on the ever-moving target of sustainability, award-winning author and academic Marc Epstein's provides an authoritative and comprehensive guide to implementing corporate sustainability initiatives and to measuring both their social and financial impacts.


Capitol Reader. Summary of The Politics of Happiness: What Government Can Learn from the New Research on Well-Being - Derek Bok

This ebook consists of a summary of the ideas, viewpoints and facts presented by Derek Bok in his book “The Politics of Happiness: What Government Can Learn from the New Research on Well-Being”. This summary offers a concise overview of the entire book in less than 30 minutes reading time. However this work does not replace in any case Derek Bok’s book.

Bok examines how the research on happiness can influence the American governmental policy and improve the standard of living of the U.S.


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