Aradhna Krishna. Sensory Marketing: Research on the Sensuality of Products

19.12.2016
Aradhna Krishna. Sensory Marketing: Research on the Sensuality of Products


Aradhna is explaining the special interest of sensory marketing and the possibilities of using its main aspects in practice, while the ways of communication, such as touch, smell, look, taste and sound, of each product have a great impact on buyers' choices. Creating right emotions and memories can increase product's performance. This book may be useful not only for further research, but also for practical use.  


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