Aradhna Krishna. Customer Sense: How the 5 Senses Influence Buying Behavior

16.12.2016
Aradhna Krishna. Customer Sense: How the 5 Senses Influence Buying Behavior

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.


Buy on amazon

Printable version

Go back