Oleg Klepikov

Klepikov

 

Author of a number of innovative methodologies in market research and marketing analysis, one of the leading Russian experts in the field of methodological support cross-disciplinary researches (economics, marketing, neuroscience, psychology, linguistics and discourse analysis), a specialist in the application of instrumental methods of neurophysiological studies.



The founder and CEO of research agency inFOLIO Research Group, a specialized laboratory of the discourse analysis and behavioral reactions.



He repeatedly published and performed as a speaker of the business media (Vedomosti, Expert, Kommersant, RBC TV, RBC Daily), the socio-political media (NTV, Izvestia, Nezavisimaya Gazeta, Radio Russia, Komsomolskaya Pravda, RosBalt) and professional trade media (Marketing Research Grebennikov Publishing House, Sostav.ru, Advertology.ru, Sales Business, Food business, Marketing.spb.ru, publisher’ edition "Sphere").



Author's methodologies:



Content analysis using the consensus’ map – author’s methodology, which based on a previous methodological developments professors E. de Bono and J. Zaltman as well as mathematics papers L. Vohandu. The methodology allows the semiotic content analysis which based on human perception stereotyping.



inF4Retail – an aggregate data analysis method, which based on conducted Retail Audit research. The methodology allows to organize the perception and processing of the data to assess the accuracy of price positioning of the company, assess the policy of promoting brands on the market, and use the resulting data as a KPI and benchmarks.



inFourFields – a technique for the assessment and a description of an idealized image of the brand on the specific market, as well as a description and evaluation of existing brands on this market, which includes four basic components - functional, communication, creative and value field.



The methodology of estimation of the implementation activities of regional company’ actors – the universal and scalable matrix analysis, which based on the implementation rate and turnover of goods in regional company’ actors with a full description of the typical behaviors of each of the cells in the resulting matrix.



The methodology of the analysis and in-depth interviews based on a combination of neurophysiological and psycholinguistic methods.



He maintained close relationships with a number of neuroscientists from the following organizations: Cambridge, Oxford, University of Helsinki, University of Basel, Ecole, Moscow State University, St. Petersburg State University, HSE, NSU etc.



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