Aradhna Krishna

Aradhna Krishna

Aradhna Krishna is an American academic focused on marketing. She is considered one of the 50 most productive marketing professors in the world. Harvard Business Review recently acknowledged her as "the foremost expert in the field" of sensory marketing. She is the Dwight F. Benton Professor of Marketing at the Ross School of Business at the University of Michigan. She was awarded as a Fellow of the Society for Consumer Psychology, the organization’s highest honor, in recognition of her contributions to consumer psychology. 

Теги: Aradhna Krishna. Customer Sense: How the 5 Senses Influence Buying Behavior

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